State of Video in Business Report

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2019

State of video in business report

Table of Contents 03

Your business is now a media company

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The state of video in business in 2019 Video everywhere has big implication Video takes on social, web, and inbound New video experiences focus on engagement Video humanizes B2B sales and support Video tools and tech see rapid adoption

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Top video trends for 2019

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Staying on top of the trends Top people and blogs to follow

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Video builds relationships. Relationships build trust. Trust drives revenue.

Andrew Davis Best-Selling Author, Speaker, and Marketing Legend

REWIND

Your business is now a media company

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Digital channels are noisier than ever In recent years, we’ve seen significant changes in marketing,

People are now inundated with dozens of impersonal brand

sales, and customer service. Businesses are now operating

messages and sales pitches every day, leaving them desensitized

at massive scale through the digitization of processes and

to traditional marketing and sales tactics. As a result, email

automation of communication.

response rates continue to decline, people increasingly let their

While these technologies have brought about incredible efficiencies, they have also become a victim of their own

phones go to voicemail, and ad blocking software ensures that Internet users see fewer pop-ups than ever before.

success. It’s easier than ever for businesses to acquire data about prospects and to communicate with them via automated email, social media, digital ads, and even phone calls. 5

Audiences expect more… and less All the while, audience behaviors continue to evolve and adapt. Tolerance for irrelevant and impersonal content is at an all-time low (ignore, unsubscribe, next...) while expectations around brand

Unlike static formats, video can pack a lot of information

experiences are at an all-time high (educate, inspire, and entertain).

into a small but eye-catching

Audiences seek out short-form content that is clear, relatable, and

package. B2B buyers are wired

authentic while in the early stages of a buying journey and longer form content that is educational, visual, and trustworthy when making purchase decisions.

Welcome to the era of engagement and trust

to process visual information and remember stories, making video an ideal medium with which to engage them.

In this new era, businesses must alter how they go to market. To gain they must be relevant and valuable. To build trust, they must be

A Blueprint For Successful B2B Video Marketing,

authentic and transparent. And more than anything, they must

Forrester, October 2017

attention, they must be timely and interesting. To drive engagement,

connect with buyers and customers on a more personal level. These trends are resulting in a massive tailwind for video in 2019 which will force more businesses to start thinking and acting like media companies.

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P L AY

The state of video in business in 2019

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01

Video everywhere has big implications

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It’s no secret that 2018 was a banner year for video. More than 75% of all Internet traffic is now streaming video content with that number expected to rise to 82% by 2022. Facebook, Twitter, Instagram, and LinkedIn were flooded with video while Facebook reported audiences gaze 5x longer at videos compared to static content. Meanwhile, a whopping 82% of businesses reported greater investments in video in 2018 and Vidyard’s B2B clients published 83% more videos on a monthly basis compared to the previous year. This surge in video publishing was supported by reports that video continues to be highly effective across multiple online channels. According to Wyzowl and Demand Metric, video is helping to increase dwell time on digital properties, drive more sharing on social media, and produce greater conversion rates for email marketing and lead generation. In 2019, businesses will build on this success by accelerating their investments in video content, making it an integrated part of how they communicate and share information. 9

Marketers scale supply to meet growing demand The surging demand for video is having a significant impact

The expanding role of video is forcing businesses to rethink

on marketing teams, particularly as they look for new

how they empower digital marketing, content marketing,

ways to engage prospects and deliver more personalized

social media, email marketing, demand generation, customer

experiences. While video is now a mainstay in most brand and

marketing, and sales enablement teams to source and/or create

communications programs, 2019 will see video go full-funnel and

video at greater scale. As a result, marketers will increase

cross-channel for marketers in a big way.

their investments with video production agencies and service

For some, it will mean incorporating video more extensively into their websites, social media channels, and digital advertising

providers with many also hiring in-house producers to meet the increasing demands for video.

programs to drive awareness and interest. For others, it will

The growing presence of video on websites, landing pages and

mean investing in video-based explainers, webinars, product

other channels will also create added pressure to ensure video

demonstrations, customer stories, and thought leadership to

playback experiences are on-brand and meet accessibility

support the buying process.

compliance requirements. 10

Video creation becomes democratized

Recommendations for 2019

As video ventures its way throughout the customer lifecycle,

1.

Partner with a trusted video production agency and/or

the way businesses think about it is changing fundamentally.

seek out freelancers to help you scale higher-end video

The idea of video production is being complemented by video

production. Consider independent producers, video

creation, a subtle but important shift that recognizes the growing

production agencies, and content mediation platforms

use of video as a conversational medium that can be leveraged

such as Movidiam, StudioNow, and Wooshii.

by nearly any team across the business. Much like employees are expected to create emails, documents, and presentations today, they will be empowered to create videos to improve the way they communicate across the business. This will lead to widespread adoption of video capture and creation software, ranging from webcam and screen recording tools to lightweight video editing and composition—in addition to the expanded use of smartphones, DSLR cameras, and entrylevel video production gear. A major implication of this trend is that the number of video assets

  1. Invest in your in-house video production capabilities to make this a core competency of your marketing team heading into 2020. Consider hiring a dedicated video producer and/or training up your content marketing, social media, and communications teams.
  2. Experiment with different approaches to creating conversational and educational video across your teams. Explore different options such as webcams, screen recorders, DIY video creation tools, and entry-level video production equipment.

created and shared by the average business will grow exponentially in 2019 and 2020, forcing them to consider how to evolve their video creation, content management, and playback strategies.

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Reel Stories: Act-On sees big returns from video everywhere Act-On Software—the leading adaptive marketing platform that drives personalized and purposeful multi-channel marketing for mid-market enterprises—started their video journey with webinars for lead generation. After finding great success, they expanded their use of video to include online customer stories, product explainers, thought leadership videos, social videos, and even personalized videos to wish their customers a happy holiday. They also made a product demo video the star of their homepage, where it has quickly become one of their top sources of new leads and pipeline. Video content was directly responsible for helping Act-On increase their number of qualified leads by 40%, engagement in email marketing by more than 70%, and overall audience engagement by a whopping 4x. What was most impressive is that they did this almost entirely in-house using existing talent within their marketing team along with basic video production equipment. In 2018, Act-On expanded its use of video to include one-to-one video engagement from their sales team and conversational social videos shared by their executives. To see how Act-On is using video across their programs, check out their site or peruse their video hub.

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02

Video takes on social, web, and inbound

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The rise of video on social media has been nothing short of extraordinary. Facebook and Snapchat reported 8 billion and 10 billion video views every day on their platforms and that was back in 2016 (the most recent year the two have provided this data). Then 2017 saw Facebook and Twitter launch live video services and, in 2018, LinkedIn introduced native support for video aimed at business professionals, B2B brands, job seekers, and students. While large consumer brands have been capitalizing on this for years, a broader spectrum of businesses are now embracing social video. Video is also taking on a starring role in inbound marketing and brand websites. While it’s difficult to quantify the exact impact of video on these channels, most experts agree that the presence of high-value video content has become an important factor for conducting effective search engine optimization (SEO) and improving rankings on search engine results pages (SERPs)—due in part to its ability to increase average time on page. We’ll see these trends accelerate in 2019 as marketers embrace video on their website and make more frequent use of it to answer common questions, explain complex ideas, and boost overall audience engagement. 14

Social-first video and vlogging are the new norm The use of video on social media and blogs isn’t new, but we’re

Consider this the rise of social-first video content and thought

seeing a significant change in how most businesses are approaching

leadership that offers timely updates on market trends, answers to

these channels to deliver more authentic and engaging content to

commonly asked questions, conversational dialogue with customers

the masses.

and communities, live Question and Answer (Q&A) and Ask Me

In the old world, videos were produced for other marketing programs and then re-purposed for sharing on social networks or

Anything (AMA) sessions, transparency into business practices and employee personalities, and even episodic video series.

blogs. In the new world, conversational and educational videos are

In 2019, more marketers will approach this in a strategic manner,

being created explicitly for these channels.

purposefully crafting video content for social media, their blog, and YouTube channel. This will result in a surge of short-form thought leadership content, snackable video series, and even readable video that is designed for native autoplay within social feeds.

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Video plays a strategic role in website optimization After much experimentation, marketers are realizing how video can help boost engagement and conversion rates on corporate websites. According to Demand Metric, the top video types now used on websites are explainers, customer stories, and product demonstrations, with video-based thought leadership taking the lead on blogs and resource centers. Unsurprisingly, 2019 will see more businesses adopt video across their websites in an effort to drive more inbound traffic, boost time-on-page, and improve conversion rates. In addition to the growing use of explainers, customer stories, and thought leadership, many B2B companies will add video-centric calls-to-action on their website—such as “Watch a Demo”—as a way to generate more leads.

Recommendations for 2019 1.

Develop a ‘social-first’ video strategy for creating conversational and educational video content that is explicitly designed for distribution on your social media channels including LinkedIn, Facebook, YouTube, Twitter, and Instagram.

  1. Start leveraging video more actively on your blog and resource center to deliver a richer inbound marketing experience and to cater to the shifting expectations of today’s audiences. Consider producing video-first blog posts that address commonly asked questions.
  2. If you offer a product, consider adding a “Watch a Demo” call-to-action (CTA) to your website that links to a gated or ungated on-demand product demo video. Leverage advanced video analytics to track how long each viewer engages to facilitate accelerated lead qualification.

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Reel Stories: River Pools and IR realize the benefits of going video-first River Pools and Spas—one of the fastest growing manufacturers

IR—the leading global provider of experience management

and installers of fiberglass pools in the United States—began writing

solutions for unified communications—was looking for a new

blog posts in 2011 and within five years was generating thousands of

way to explain their complex solution to website visitors in a way

new leads from across the country. In 2016, they shifted their focus

that was clear, memorable, and would help them capture more

to creating videos to answer frequently asked questions, to share

qualified leads. They produced a simple video-based product tour

the personalities and passion of their employees, and to leverage

and promoted it on their website as a primary call-to-action (CTA).

the reach of YouTube and social media. Within two years, they had

Behind the scenes, they used Vidyard to track which prospects

created more than 100 videos, nearly tripled the number of inbound

were engaging in which parts of the tour, and the resulting data

leads they were generating, and expanded their dealer network by

was used within their marketing automation platform to score and

more than 500%. Social video not only helped them expand their

qualify leads. In less than one year, these videos have helped IR

reach, but established River Pools as a trusted advisor in a highly

increase the amount of pipeline generated via their website by more

competitive market. Browse their video library to see how they’ve

than 400% compared to the same period in the previous year.

approached their social-first and inbound-centric video strategy.

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New video experiences focus on engagement

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Video is a highly engaging medium, but some new types of video experiences have emerged that are taking the power of video to the next level. While there’s been lots of hype over formats like 360 video, 3D experiences, and even virtual reality (VR), these won’t materially impact the majority of businesses in the near future. However, new approaches to video—including series-based content, video podcasts, interactive video, and personalized video—are here today, helping early adopters boost engagement and expand their audiences. In 2018, we saw a growing number of businesses experiment with these new types of video experiences. In 2019, we’ll see these new approaches gain broader adoption as the tools to create them become more accessible and best practices become more widely understood.

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Rise of the episodic video series The rapid rise of podcasts in the business world proves there is a

Some have found success by approaching this content with the

tremendous appetite for episodic thought leadership content that

mindset of creating an episodic video series to help them stand

people can consume without having to scan the written word.

out from other ‘random acts of video.’ Benefits include creating

In 2018, a growing number of businesses expanded on this concept by introducing video-based content series that offer aspirational stories and educational insights in a visual format. These have spanned everything from short-form videos in ‘quick tips’ or ‘how-to’

a repeatable format for efficient content creation, building a following that anticipates new episodes, and promoting the overall series in ways that wouldn’t be possible for individual video assets (i.e. “subscribe”).

formats to longer-form episodic series featuring interviews with

In 2019, more businesses will embrace episodic video series

experts and practitioners.

content and the smartest ones will plan ahead to ensure the audio tracks from long-form video series content can be easily turned into podcasts. 20

Video gets personal and interactive Interactive videos have become fairly common, but not in the flashy ‘shoppable video’ kind of way. We’ve had annotations, cards, and end screens in YouTube players for years; many brands are now taking things one step further by using engaging calls-toaction (CTAs) to drive immediate conversions from videos on their

Recent years have also given rise to personalized videos that literally bring the viewer into the story. Most personalized videos incorporate the viewer’s name, company name, or related information from their customer account with the goal of increasing engagement and delivering a more memorable brand

own websites and within their social feeds.

experience. The technology to power this has quickly matured

In 2019, as video becomes more prevalent as a tool for lead

accessible technology for a broader range of the market.

generation and deal acceleration, more marketers will add interactive CTAs to their video content to drive immediate action. Meanwhile, leading marketers will continue to experiment with videos designed to offer a more interactive experience using overlaid annotations and ‘choose-your-own-path’ capabilities.

and the associated costs have dropped, making this a more

While personalized video won’t go mainstream in 2019, it will move from the ‘experimental’ to ‘early adopter’ phase with more brands integrating it into their email marketing campaigns, account-based marketing programs, and automated nurtures to boost click-through and conversion rates.

Recommendations for 2019 1.

Create a branded episodic video series around a topic that

  1. Consider an opportunity to experiment with personalized video

is timely and relevant for your market. Maximize returns

to boost the click-through and engagement rates for a key

by leveraging the content for social, YouTube, blogs, email

outbound marketing campaign in 2019. This could target your

marketing, nurtures, resource centers, and more.

nurture list, key accounts, or even your existing customers.

Reel Stories: Drift and PortoBay Hotels use personal connection to fuel greater engagement Drift, the world’s leading conversational marketing and sales

PortoBay Hotels, a chain of luxury hotels located in Portugal

platform, has launched several episodic video series amassing a

and Brazil, was faced with a significant challenge in May of

huge following and cultivating significant brand awareness. Seeking

  1. With General Data Protection Regulation (GDPR) coming

Wisdom is a far-reaching thought leadership series appealing to

into effect in the European Union, they risked losing a sizeable

entrepreneurs and business professionals while The One Thing

portion of their database if they couldn’t get individuals to opt-in

offers highlights from each episode in under two minutes. Coffee

for communications. To optimize engagement, they delivered

with a CMO appeals to marketing leaders (their typical decision

an irresistible personalized video resulting in 65% of their active

makers) and Marketing Minute targets practitioners. These series

database opting in for future communications.

don’t focus on Drift’s products; instead, they offer highly shareable thought leadership that provides value to Drift’s community and expands their reach.

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04

Video humanizes B2B sales and support

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We saw video take the sales world by storm in 2018. Most B2B inside sales teams have already embraced video conferencing tools such as Zoom, and many have started adopting one-toone video messaging to improve the effectiveness of outbound prospecting and asynchronous communications. The use of one-to-one videos improves email response rates by 26% on average, according to a 2018 SalesLoft research report that analyzed over 134 million emails sent by sales reps. Meanwhile, the most successful sales teams—such as those at Dynamic Signal, Terminus, League, HubSpot and 1HUDDLE— have seen their response rates increase by as much as 300%, according to Vidyard data. The use of video within the customer lifecycle isn’t stopping with marketing and sales. Many customer support teams have also adopted on-demand video content within their knowledge bases to help reduce cost-per-call, decrease support ticket volume, and increase overall customer satisfaction. The greatest challenge they will start to overcome in 2019 is understanding how to create, manage, and update this content at low cost without dependencies on external teams or agencies. 24

Video re-humanizes the sales process It’s hard to argue that video will have a big role to play in how inside

Video will offer more effective ways to explain complex ideas, show

sales teams build relationships with buyers moving forward. For

prospects exactly how they can solve their problems, and build

those unable to meet prospects in-person, video is an invaluable

a more personal connection during the early stages of discovery.

way to connect on a more personal level and humanize the sales

Sales executives, account managers, and sales engineers will also

process. It can also be an effective way to stand out from the vast

use personalized videos to deliver tailored demonstrations, explain

amounts of emails hitting prospects every day.

specific features or services, and walk through sales proposals.

In 2019, the use of video within inside sales and sales development

The most effective sales teams will figure out how to make

teams will grow exponentially as it moves beyond early adoption.

video their own by recognizing how the use of video can not only support, but enhance the value they deliver throughout the buying process. 25

Customer support portals get a face-lift

Recommendations for 2019

Most businesses that offer self-service customer support portals

1.

Experiment with one-to-one video messaging within

will expand their use of video in 2019 to meet the expectations of

your sales development or inside sales team (try Vidyard

today’s customers.

GoVideo—it’s free!). Get creative with different styles of

The focus will be on complementing existing knowledge base articles with “short-form” videos that clearly explain how to resolve common problems. These videos will largely be created

videos to boost response rates and deliver more value throughout the sales process.

  1. Establish a process for video creation and publishing

in-house using simple screen recording or webcam recording

far your customer support team. If possible, empower

tools, while others will be created with DIY video editing and

people within the team to create videos for your

animated video creation tools.

knowledge base using screen capture and webcam

Videos will largely be shared within existing knowledge bases,

recording tools to minimize barriers to creation.

customer support portals, and customer communities. The most progressive teams will implement an efficient model to grow their video library by empowering their own team members to create basic video content and embracing a video management platform that enables them to easily update videos at any time from one central location.

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Reel Stories: 1HUDDLE and MediaValet transform sales results with video The sales team at 1HUDDLE, a leading workplace training platform, embraced one-to-one video messaging as part of their sales outreach in early 2018. Going beyond the basics of record/ send/track, they embraced video as a creative way to stand out, showcase their passion for solving customer problems, and clearly demonstrate the power of their product. After sending nearly 50,000 videos in just under 12 months, the results were clear: email open rates had skyrocketed to 68% with an incredible 12% reply rate. These results eclipsed any other form of campaign or communication their sales team had tested, making video an invaluable part of their sales program for 2019. MediaValet, a leading provider of cloud-based digital asset management software, turned to video in 2018 as a way of standing out from the noise in a competitive market. Not only did one-to-one video messaging help their sales development team boost response rates, but the use of on-demand product videos and explainers helped them deliver more value in a shorter period of time. Thanks to the strategic use of video, MediaValet has reduced the length of its average sales cycle by nearly 50% from 128 days down to 68 days.

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05

Video tools and tech see rapid adoption

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As the demand for video grows, so too does the ecosystem of hardware and software tools to empower this new era of video in business. These tools are commonly grouped into the following categories: Video content creation Filming and production equipment

Video content management and optimization

Video editing software

Video hosting and content management

Video content creation software

Video marketing and sales platforms

One-to-one video engagement

Interactive and personalized video Video analytics

Real-time video experiences Live streaming Video collaboration

Video advertising Video ad networks Social media and YouTube video ad services

In 2019, we’ll see accelerated adoption of tools and technologies across most of these categories by an increasingly diverse set of businesses and end-users. 29

Adoption of video equipment and video creation software surges Many businesses have started to create video content in-house

Not all videos need to be recorded with cameras or shot in a

using entry-level video production equipment and video editing

production studio, though. As businesses see more demand for

software. As the demand for video accelerates, so too will the

both external and internal video content, adoption of do-it-yourself

adoption of 4K DSLR cameras, basic lighting, green screen kits,

video creation and editing software is rapidly accelerating. Some

tripods, and microphones. New specialty cameras such as the DJI

businesses have moved into the experimentation phase, testing out

Osmo Pocket and Blackmagic Pocket Cinema will also see greater

different tools to see what meets their specific needs and aligns

adoption in 2019 as will equipment for specialty shots such as

best with their current resources. Others are standardizing on a set

camera-equipped drones and 360-degree cameras.

of tools and services that they’re making available to different teams across the business. In 2019, we’ll see accelerated adoption of video creation and editing tools such as Adobe Spark, Adobe Premiere Rush, Animoto, Camtasia, Doodly, Filmora, Magisto, Powtoon, Shootsta, Vidyard GoVideo, Vyond, and WeVideo. 30

Use of video analytics expands

Recommendations for 2019

When video was primarily used for brand communications and

1.

If you are not yet producing content in-house, invest

advertising, video views were an important and relevant metric

in an entry-level DSLR camera, tripod, lighting kit, and

to track the success of a video. But as video goes full funnel,

wireless microphone for your marketing team(s) and train

becomes cross channel, and expands into the hands of sales and

at least one individual to be the subject matter expert.

customer support teams, the metrics that matter are changing. In 2019 we’ll see more businesses adopting tools to track additional video analytics that align to the goals of their video content and their broader go-to-market programs. In addition to tracking number of views, businesses will expand their reporting on average engagement time, drop-off rates, views, and engagement on different channels. But that’s not all, they’ll also look at embed locations, the impact on lead generation and pipeline development, and overall impact on

  1. Evaluate the content creation needs of your different teams and experiment with do-it-yourself video creation tools. Select a small number of tools to adopt and identify employees to become subject matter experts.
  2. Start aligning your video analytics and reporting strategy with the goals of your video content and broader marketing and sales programs. Evaluate the necessary technologies to help you get there.

revenue. The ability to access richer video analytics and insights will be realized by the growing adoption of video marketing and sales platforms and/or video analytics solutions. With access to a richer set of insights, businesses will in turn realize greater efficiency and return-on-investment (ROI) from their video content. In fact, in Demand Metric’s 2018 State of Video Marketing Report, those who reported using advanced video analytics were nearly 3x more likely to also report they were very satisfied with the performance of their video program.

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Reel Stories: Gordian uses video analytics to generate $20M in pipeline (and prove it) Gordian, the leading provider of facility and construction software and expertise, has been using video to support a wide range of marketing programs for years. In 2018, they embraced Vidyard as a video marketing and sales platform with the goal of maximizing the impact of video and tracking more relevant analytics. Soon thereafter, they launched an educational video series, Job Order Contracting 101, designed to take advantage of Vidyard’s interactive player capabilities and viewer engagement analytics. As viewers engage with the video series, Gordian offers interactive downloads to further the buyer’s journey while tracking how long each individual watches the series. Those analytics are pushed into their Marketo marketing automation and Salesforce customer relationship management platforms for real-time lead scoring and video ROI reporting. Thanks to the thoughtful use of interactive CTAs and viewer engagement analytics, this video series was responsible for more than $20 million in new qualified pipeline and $6 million in closed revenue within just six months. Not only has Gordian been able to maximize the impact and results of their video content, but they’ve been able to track its attribution to new leads, pipeline, and revenue. 32

FA S T F O R WA R D

Top video trends for 2019

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Video everywhere has big implications TOP TRENDS FOR 2019

  1. Democratization of video creation: Video ‘creation’ augments ‘production,’ resulting in an exponential increase in the number of videos created and shared by businesses.
  2. Wanted: Video producers! More businesses hire dedicated video producers and invest in their in-house video production capabilities to address growing demand for video.
  3. Video accessibility: Expanded use of video on websites and social drives businesses to address closed captioning and accessibility requirements in a systematic way.

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Video takes on social, web, and inbound

  1. Video-based education is the new norm: Video-based

TOP TRENDS FOR 2019

  1. Social-first video: More businesses create videos explicitly

blogging and thought leadership become top priorities for inbound and content marketing teams.

for channels like LinkedIn, Facebook, and YouTube resulting in a surge in short-form thought leadership and snackable video.

  1. Video-based CTAs on websites: B2B companies boost website conversion rates with more video-based CTAs such as “Watch a Demo,” “See it in Action,” and more.

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New video experiences focus on engagement

  1. Rise of the episodic video series: More businesses boost

TOP TRENDS FOR 2019

  1. Video gets dynamic: New types of video experiences,

audience engagement and grow their subscriber base by producing one or more episodic video series.

including personalized and interactive video, help more businesses generate leads and accelerate demand.

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Video humanizes B2B sales and support TOP TRENDS FOR 2019

  1. Video selling gets real: One-to-one video messaging becomes a core communication channel for many inside sales teams alongside email, social media, and phone.
  2. Knowledge bases get a facelift: Customer support teams expand their use of video within self-service knowledge bases to reduce support ticket volume and cost-per-call.

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Video tools and tech see rapid adoption

  1. Video creation tools mean business: Adoption of DIY video

TOP TRENDS FOR 2019

  1. Video analytics go deeper: Expanded use of more advanced

creation and editing tools accelerates as businesses look for new ways to meet the growing demand for video.

video analytics help businesses better understand content performance and the true ROI of video.

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RECORD

Staying on top of the trends

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Who to follow: Video in business strategy Learn how to develop a video content strategy and how to embrace a video culture within your marketing and sales teams.

Todd Hartley

Tyler Lessard

Host of the No. 1 podcast on video marketing,

Host of Vidyard’s Chalk Talks video marketing

Todd runs video production agency WireBuzz and

and video selling series, Tyler is one of the leading

speaks internationally on how to gain attention

voices on video for B2B marketing and sales,

with video. Follow Todd on Twitter and subscribe

and an expert on creating stand-out customer

to the Video Marketing Mastery podcast.

experiences. Follow Tyler on LinkedIn and Twitter.

Marcus Sheridan

George B. Thomas

One of the most influential voices in video, sales,

Self-made business video creator extraordinaire,

and inbound strategy, Marcus helps businesses

George is one of the top experts on inbound

accelerate growth through the power of content

marketing, HubSpot, and creating a video culture

that answers the questions buyers are asking.

in business. Follow George on LinkedIn and the

Follow Marcus on LinkedIn and Twitter.

Impulse Creative video blog.

Renee Teeley Host of Video Marketing for Startups and

#MakeItAwesome, Renee is one of the top voices on how to use video content to engage and educate throughout the buyer’s journey. Follow Renee on Twitter and her website.

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Who to follow: YouTube and social video Get the latest tips and hacks for optimizing your YouTube channel and social video content to maximize your reach.

Derral Eves

Salma Jafri

If you’re looking for advice on how to master your

YouTube video marketer extraordinaire, Salma

YouTube channel and content, look no further

provides practical and timely advice on how to

than Derral, one of the leading experts and

create a YouTube content strategy and follow

consultants for YouTube video strategy. Follow

through on it. Follow Salma on YouTube and

Derral on YouTube and his website.

her website.

Brian Fanzo

Nick Nimmin

Known as the pager-wearing millennial, Brian

One of the top voices on the modern world of

helps businesses understand how to press the

YouTubing, Nick provides limitless content on how

damn button to connect with today’s buyers using

to create YouTube-first videos, how to optimize

video, YouTube, and social media. Follow Brian on

your content for SEO, and how to use the latest

Twitter and his iSocialFanz website.

YouTube tech. Follow Nick on YouTube.

Owen ‘Video’ Hemsath One of the most sought-after speakers on video marketing, video advertising, and YouTube, Owen Hemsath (a.k.a. Owen Video) offers a wealth of advice on how to crush your social video strategy. Follow Owen on YouTube and Twitter.

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Who to follow: Video production and editing Whether you’re a video production newbie or pro, stay on top of the latest trends on how to produce and edit amazing content.

Jordy Vandeput and Cinecom

Film Riot

Jordy and the team behind Cinecom are some

One of the most popular sources of ‘how-to’

of the most prolific and most followed creators

content for DIY producers, Film Riot covers

of content covering video production and video

everything from how to create amazing content

editing tips, hacks, and inspiration. Follow the

using your phone to producing high-end films.

Cinecom team on YouTube and Twitter.

Follow Film Riot on YouTube.

Peter McKinnon

Kaiman Wong

One of the most-followed independent

Kaiman (a.k.a. Kai W) is a must-follow for anyone

filmmakers on YouTube, Peter provides amazing

interested in video equipment and gear. Kai

tips, hacks, and creative ideas for video

provides timely, unfiltered reviews of the latest

production, video editing, and photography.

camera gear along with tutorials, tips, and more.

Follow Peter on YouTube and Twitter.

Follow Kai on YouTube and Twitter.

Zach Ramelan Independent Canadian filmmaker Zach Ramelan shares inspirational content, easy-to-follow tutorials, and video production advice helpful for creators at any level. Follow Zach on YouTube.

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15 video marketing blogs to follow in 2019 Stay on top of the latest best practices for video marketing, video production, YouTube, and more with these top video blogs.

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About Vidyard

GENERATE MORE LEADS Video isn’t just for brand awareness anymore. Use calls-to-action and other Video Events to identify exactly who is interacting with

Smart businesses know that people want video. Everyone craves it, relates to it, and most importantly, presses play. But smart businesses also know that you need more than just eyeballs

your content. IDENTIFY THE HIGHEST-QUALITY LEADS, FASTER

on your content. That’s where Vidyard, the Video Platform for

Enhance lead-scoring, segmentation, and more by getting video

Business, comes in. Simply put, Vidyard gives you the power to

engagement data about each individual viewer in your current

create better, stronger business results, like more (and better!)

marketing automation platform.

leads, more pipeline, and more customers.

CLOSE MORE DEALS Video engagement data about each viewer is priceless. Or is it? Your sales team can turn your insight-full data into dollars and cents that have a real impact on your business. Want to learn more?

Request a demo

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