Personal Branding Visual Success Guide

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Personal Branding Visual Success Guide

Take Control of your Image

PERSONAL BRANDING

Visual Success Guide

TIPS TO HELP YOU UPGRADE YOUR IMAGE & ROCK YOUR SHOOT!

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Is Personal Branding for me? Isn't my headshot enough?

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Image Psychology Nothing influences action more than visuals. Control Perception with your image.

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Visual Branding Strategy The end goal is the beginning of the journey. Your audience needs to connect with you and know what you do.

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Preparation Wardrobe, hair, makeup and location tips to make you stand out from the crowd.

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Rocking Your Shoot Now that you are prepared, we are ready to create a visual vibe that makes your brand magnetic.

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Video is the Future! New social media rules now make video the most important visuals.

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Trust your process! Building a brand takes time, stay consistent and stick to it.

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A Little bit about me! Why I created this guide, what I do and who I am.

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Personal Branding Visual Success Guide

IS PERSONAL BRANDING FOR ME? Isn't my headshot enough? The first questions most of us have are: Why do I need to brand myself? Isn't my headshot enough? The answers to these two questions are clear but at the same time can be vague.

We are in a period where almost every field is saturated, whether you are an entrepreneur or professional employed with a company. The only way to stand out from the crowd, that seemingly grows everyday, is to give your target audience curated images that provide a diverse view of you.

The headshot is the starting point of the Personal Branding journey, as it is the first impression on sites like LinkedIn. Your personal branding imagery takes this further by showing you in action, your personal interests, or other distinguishing facts that separate you from the crowd. It's the perfect strategic mix of the formal and the informal. It allows you to show your passion in an above and beyond way in comparison to your competitors.

Blending is never a winning strategy. Through photography and video you give your target audience insight into who you are!

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Personal Branding Visual Success Guide

IMAGE PSYCHOLOGY Why Personal Branding Matters!

Nothing demands attention and influences action more than attractive visuals. Some studies have stated that visuals effect the brain 90% faster than words. That's right, that custom image of you substantially outweighs your well thought out copy on your website.

People do business with people, especially those that they can trust and like. With that in mind, you should ask yourself the questions below because it's not 1 size fits all. Remember, authenticity is the key to real connections!

  • What special ability do I possess that makes me different from my competitors?

  • What personality do I want to project? Stern & Powerful? Trustworthy? Kind & Approachable?

The Law of Attraction states we will attract what we focus on be it negative or positive. Imagery can elicit that positive attraction!

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Personal Branding Visual Success Guide

VISUAL BRANDING STRATEGY

A strong plan to separate you from the crowd!

Our results driven strategy begins with the end in mind....

  • What is the ultimate result I am aiming to achieve with these images?

  • Who is my target audience that can make this ultimate result acheivable?

We combine theses answers to the 2 psychological questions above, which leads us to work together to answer another question.

  • What setting or location best symbolizes my profession? This answer is extremely important because it will help you build credibility and trust with your target audience.

Now we are ready to create the mood board and blueprint to creating your "Money Shots"! This process should be fun and never stressful, let me do the critical thinking and worrying if needed!

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Personal Branding Visual Success Guide

PREPARATION Wardrobe, Hair, Makeup, Location......

Our strategy session has already completed most of the heavy lifting, and now we can move forward to the day of preparations. Below are a few tips that will make your day stress free, smooth and enjoyable.

  • Practice your poses and facial expressions in a mirror for a couple of days prior to the shoot!

  • Start your shoot day with a good breakfast and your regular cup of coffee or tea. Hunger and thirst project as anger in photos and video!

  • If getting your own hair and makeup, finish up at least 2 hours prior to your shoot.

  • Wardrobe: Neutral colors are nice but don't be afraid to mix in something bold that stands out!

  • Relax and don't be hard on yourself, it's time to rock your shoot!

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Personal Branding Visual Success Guide

ROCKING YOUR SHOOT! Give the world that personality!

Now it's time to capture all the greatness that is You on camera. Don't stress yourself about the little things, this is a shoot that captures the formal and the informal! Often the greatest moments captured in the shoot are the moments of genuine laughter, or a thought staring off into the distance.

Be proud of yourself for taking this amazing step to take control of your image, and take your personal brand to the next level. Great things are surely on the horizon and the decision makers you are looking to influence will be engaged before you ever say a word!

  • Be the rock star that you are and bring your confidence "A" game.

  • Bring a friend or supportive spouse, cheerleaders are always great!

  • Dress to impress, but remember comfort matters.

  • Look into the lens as if you are talking directly with the person you are trying to attract!

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Personal Branding Visual Success Guide

VIDEO IS THE FUTURE! You Must Develop Content!

If you have been monitoring Facebook, Instagram and even LinkedIn, you have noticed the new emphasis placed on video. Content is key, and video has been the preferred method that drives engagement via social media. For this reason, all social media platforms are now placing a premium on this.

Facebook has recently announced they will make changes to the algorithm of the news feed to be geared more towards interaction between friends and family. This will definitely affect the visibility of your business posts, organic or boosted. Instagram, owned by Facebook, will likely follow suit. Facebook is however looking to get into the video landscape and compete directly with YouTube.

Individuals producing original video content will be able to find a niche on the platform. Whether it be a vlog, informational videos or behind the scenes content, you will receive a boost in engagement. Making polished, interesting video a consistent piece of your marketing efforts will be the next vital step in personal branding.

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Personal Branding Visual Success Guide

BE YOU, BE VISIBLE & BE MAGNETIC! You are more interesting than you think! Don't doubt the fact that who you are as a person has the power to attract your ideal customer. Separating yourself from the crowd is the key to being distinctive and being an authority or expert in your field.

Its not the old school game of just being popular because you are the loudest or flashiest either. We find everyone from chefs to scientists with huge followings due to the power of social media platforms. The key to their success is the personal brand they have built and the willingness to be seen!

TRUST THE PROCESS! Personal Branding is a Journey! As a hard working individual you know anything worthwhile is typically a process and takes time to develop. The personal branding shoot is the foundation to a process that is continuous throughout the rest of your life and career.

Consistency is key, and relevancy is placed in the moment with new tendencies of consumption of content. Look at the titans in your industry and I guarantee you they are always creating new visual content. Can you really afford to not do the same?

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Personal Branding Visual Success Guide

HI, I'M TREY! Photographer | Producer Visual Branding Strategist I created this guide to answer the most frequently asked questions my clients have, give some insight into the process and to help you be succesful. We are in the midst of a Renaissance for personal brand building and if done effectively it can truly be life changing. I hope this guide leads you to success and I look forward to helping you rock your shoot! Remember this is an investment with ROI in mind. Let's make your magnetic, fascinating "Money Shots" soon!

Working with passionate individuals and brands to create magnetic, alluring imagery is my specialty. I take great pride in being able to help others live their dreams, reach goals and ultimately have the life they deserve.

I am your partner in the journey that is personal branding and look forward to helping you grow! From your image to the products or services you sell, we will create your visual story. Let's talk soon!

904-515-3185 | trey@treygrier.com |

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Personal Branding Visual Success Guide

COPYRIGHT © 2017 TREY GRIER SIGNATURE MEDIA. ALL RIGHTS RESERVED.