Topic Selection: Ask Yourself...
What lead generation or marketing automation challenge have I recently overcome?
It must be narrow enough to explain in 15-minutes
You must be able to share a resource (not your product) that will help someone overcome a similar challenge
You must have a clear success story
HOOK- What will the audience learn from this discussion?
OVERVIEW- Quickly explain your challenge and how you solved it
What made this a challenge?
Who was involved?
What was at risk?
What didn’t work?
What did work?
What would you recommend to someone in a similar situation?
How can someone get in contact with you/ stay in touch?